We are not focused on selling the most bottles of product or on supplying mass markets or foreign markets. We believe that working directly with Inuit hamlets will help transition from the excesses and wastes of the commercial seal hunt to community partnerships respecting what each group can bring forward. We have been treated with respect and enthusiasm by the people in the Inuit communities. We respect their privacy and will not create a funnel of opportunists who exploit these wonderful people.

We acknowledge as a group that this exploitation has happened in the previous colonial past of Canada, and remain directly in touch with government bodies to continually express our dedication to create sustainable, Inuit based and controlled harvests.

We focus upon what we do best. The collection of raw materials, the processing of raw materials to high quality omega-3 oil, the development, testing and clinical trials for finished products for human and pet consumption. Only then do we reach out to you, fellow Canadians and encourage you to get involved.

If you would like to support our mission, then we would like to hear from you.